The KEDGE Wine & Spirits Academy and EHL, are joining forces to offer an unprecedented program which responds to the issues of the viti-vinicultural, hotel and restaurant sectors and to market demand.
The Master of Science Wine & Hospitality Management will welcome its first students in October 2020. The program will run for three semesters, including six months’ in-company work experience.
It will enable students to acquire sound technical, managerial, marketing and economic skills, and understand and analyze key trends in the wine, hotel and restaurant sectors, market opportunities and potential synergies, in order to develop an optimal strategic vision.
“The wine, hotel and restaurant industries must work hand in hand. In these fragmented, competitive sectors, tomorrow’s managers must control the upstream and downstream processes, understand the markets, current issues and the importance of synergies and vertical integration. Our Master of Science Wine & Hospitality Management program above all meets the need for training expert, adaptable managers who are strategists, who understand the challenges and who are able to come up with solutions.
The world of wine is changing fast. It is becoming international and more complex and takes into account climate facts. Now more than ever, it needs ambassadors, while hotels and restaurants must continue to reinvent themselves. These two worlds must build the future together. We are delighted to help overcome this major challenge, through this program, with a partner of choice,” says Jérémy Cukierman, Master of Wine and Director of KEDGE Wine & Spirits Academy.
“Thanks to this program, young graduates and professionals currently in work will be able to acquire unique strategic knowledge at the best hospitality school in the world and at an internationally renowned wine and spirits management institute. It is an absolute pleasure to form this partnership with the KEDGE Business School, which reflects our commitment to constantly offering the best training in the world through innovative learning solutions. The EHL and KEDGE are both global benchmarks in their respective fields and share excellence as a principal value and a common vision regarding training future leaders.” – Achim Schmitt, Professor and Associate Dean at Ecole hôtelière de Lausanne.
Following the announcement of this partnership, Philippe Faure-Brac, President of the French Sommelier Association and Best Sommelier in the World 1992, Jean-François Piège, double Michelin-starred chef, and Mauro Governato, Managing Director of The Peninsula Paris Hotel participated in a roundtable discussion led by
Achim Schmitt and Jérémy Cukierman MW on the topic “The rapidly changing wine market: the hotel and restaurant industries at the heart of the equation. Synergies and strategies for success”. This provided an opportunity to discuss the profound changes in the wine market and the increasing importance of differentiation in the hotel and restaurant industries. Discussions which confirmed the need to strengthen reciprocity between two coexisting worlds and the added value of a Wine & Hospitality Management program which trains the sector’s future decision-makers accordingly.
