The basis for building a communication strategy is understanding how guest expectations have changed and what they want you to value. Here’s a look at those expectations in detail to help you understand how hoteliers can adopt strategies to meet them and the role of communication plays in their success.
Top factors that drive tourism industry growth: 2023
Tourism is one of those sectors which can benefit a country’s economy but only if consistent steps are taken for promoting and developing it.
Are short videos the future of hotel marketing?
Opportunity for hotels just got a new synonym – and it’s called ”visual escapism”.
Website design and UX trends for 2023
Ease of experience and personalization has emerged as the most crucial components of any online interaction in 2023 — especially as it pertains to transactional traffic. Because of this, it should be a top priority of any hospitality entity to ensure that prospective guests are able to enjoy a hassle-free undertaking when navigating an online presence.
Remote does not have to mean distant: 8 ways to make sure your remote organization is a success
One of the essential elements of success is the connection between team members on a professional as well as a personal level: this requires a time investment into building relationships but can be extremely rewarding as it creates a solid foundation on which to build the rest of the structure.
Best practices to improve hotel maintenance management
Plumbing, HVAC, lighting, and the overall appearance of the establishment are areas of special focus for hotel maintenance teams. When all building systems are functioning smoothly, guests are more likely to spread positive feedback, ultimately benefiting the hotel’s reputation.
Service recovery in a networked world: getting back on track
How do customers perceive and react to service failure and recovery measures in today’s complexly interlinked business environments? Here is crucial guidance for travel and events practitioners to ensure that customers are as satisfied as possible following service failure.
How to make salespeople in hotels more productive
The general manager must remove three significant obstacles that make it difficult for hotel salespeople to sell.
Why prioritizing employee development has the best ROI for owners too
It is a fact that hotels that looked after their staff as best they could during Covid are having the least trouble getting staff back and finding new hires. People talk and they know who to work for and who to stay away from.
The Mille Club: the upside of crossing four digits in rate
Knowing how far to throttle up rate is still a bit of an art form but in 2023 there is a plethora of revenue management and business intelligence tools that can help you to accurately forecast where this upper limit will be.
