Search engine optimization is the process of increasing your brand awareness and strength with visibility. People can not invest or purchase what they can not see.
Hotels can still benefit from Google Hotel Ads Pay Per Stay
Google Hotel Ads is a metasearch engine, or price comparison site, on which you can launch campaigns to convert ready-to-book travelers and drive direct bookings.
Understanding GDS: a comprehensive guide for hoteliers
This guide provides a solid foundation for understanding the role and importance of GDS in the hospitality industry. By focusing on these key aspects, hoteliers can better navigate the complexities of the market and position themselves for success.
Leading change effectively – Insights from top hospitality leaders
Welcome to a collection of insights and learnings based on the lived experiences of some of the many hospitality managers…
How EAST Hotels defines a new luxury hotel category
The progressive luxury trend presents a bright future for the entire industry because it shows that there are many different travelers who all want different things – alternatives for alternative thinkers, if you will.
Robotics, hotels and storytelling
New research sheds light on how such service robots influence customers’ brand experience – a critical determinant of hotels’ growth and profitability in today’s highly competitive market.
Why recruiting tech talent in hospitality is a challenging task
In the long run, developing IT talent in the hospitality industry is essential for driving digital innovation and also for enhancing guest experiences.
The Mille Club: historical rate card reveals luxury rate explosion
Luxury’s exclusivity and timelessness allow it to stand the test of time and maintain steady growth through practically any market conditions.
Looking to captivate with TikTok and YouTube shorts? Key video tips for hoteliers
Visual brands like hotels can gain a lot of traction and interest from video content, especially if you use platforms like TikTok and YouTube Shorts. Tailor your content to the platforms’ strengths and you can attract potential guests.
Building a loyal seasonal workforce in your hotel
A strong, loyal seasonal hotel workforce is not an impossibility, even in the current hiring climate. By shifting management’s attitudes toward the seasonal workforce — and by introducing more agile processes into HR — hotels should find it easier to manage staffing swings during their on- and off-seasons.
