Whether you’re opening a new hotel or planning to have a hotel party for your next event, there are ways to make the event a success that start from the moment you decide to have a party.
Hotel risk management in the wake of the Erin Andrews case
How does a hotelier prevent a guest of the hotel from stalking another guest? All hoteliers need to understand the many implications of this case, both from a risk management as well as an insurance perspective.
Hotel housekeeping tips and tricks
Not only does a top notch housekeeping routine ensure that your guests will enjoy a clean room, but it can also help make hotel furniture and fixtures last longer.
Can Hilton break the OTA stranglehold through advertising?
If the hotel empire is going to strike back against the OTA onslaught, it is going to take more than just one or two forays into the advertising galaxy.
The power of email automation
Customers only want to see is information that’s relevant to them, and through smart email automation, every communication can be personalized and relevant to the recipient.
Industry Icons: Oscar Tschirky
There is probably no greater example of the best that American hotel service can provide than the man known as “Oscar of the Waldorf”.
Turning data into action: segment your audience
Audience segmentation is the key process that not only makes data actionable but enables personalization. Here are the steps you need to take to segment your audience and enable true one-to-one marketing.
Top 5 secrets to building a successful hotel multichannel marketing campaign
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars.
Serving up revenue management strategy in four courses
Here are the four main courses of revenue management and why they are so important to a hotel’s revenue strategy.
How to develop exceptional service habits
To deliver a consistently exceptional service experience, there must be habits that are hardwired throughout your entire team.
