Regular social media posts should bring you closer to your customers. Think of what you can tell them about you that they’d want to know, and then tell them.
3 gardening tricks to grow a collaborative hotel
Hotels need to evolve towards the collaborativeness that tech companies were born with and hotels now need to compete. Here are ways major organizational change can be achieved at barely zero cost.
7 hotel website designs trends
Your hotel’s website must be a fine balance of splendid visuals, razor-sharp e-commerce and the latest technology. It needs to act as an effective booking tool, while bringing your brand to life.
Digital marketing checklist for new hotel openings
When do you start thinking about online presence for a new hotel? If you align your digital marketing plan with sales and revenue management goals early in the process, a new hotel’s online presence will be stronger.
Back to basics: Top five email marketing best practices for hoteliers
Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.
5 content marketing tips for independent hotel owners
Whether your hotel is small or large, having a great content marketing plan in your marketing strategy will attract new clients while sustaining the existing ones.
Does a mixologist deserve the limelight?
Much like you would promote your executive chef into a pseudo-celebrity to boost the profile of your restaurants, you must now also become an impresario for your bar team.
Best practices to optimize your hotel room description layout
Although research has not come up with THE best converting room description, you should display unique features in the Highlights section and move all standard features to the More Details section.
5 mistakes every new manager makes
If you are a new manager, you are likely to make several mistakes without being aware. Here are common mistakes to avoid them so you can accomplish your objectives.
What do MMA and forecasting have in common?
Like MMA, forecasting is an art form that morphs in real-time. There are triggers and clues to help guide you. Regardless of how well you prepare or how strong your team is: if you do not recognize change immediately you will lose
