When you work in a hotel, the job is often so involved with unusual working hours that it’s difficult to plan and take a trip yourself. But getting away is vital, providing the stress relief and relaxation that’s needed to remain energetic and vibrant in your hospitality role.
How to recapture the customer who didn’t book
Most hotels have rich data on their existing customers, but effective CRM can help hotels recapture the 70%-80% of customers who visit their website and don’t make a booking. We talk to Brise Carpenter, Vice President of Client Success at NAVIS on the untapped potential of CRM and how staff – from reservations to marketing – can best leverage it.
How to plan and manage zero-based expenses
It’s not rocket science – it’s just being organized and having a list. With that list, you’re going to know what you need, what to order and if need be, what to trim.
Use this acronym to improve your wine list: CAMERA
Take a big ‘picture’ look at your beverage offerings with these seven key guidelines to help you craft a menu that doesn’t induce yawns or sneers. Remember that a great wine list can help bring in new customers and build your restaurant’s prestige.
What today’s guests want and what they don’t
Do you really know why guests are choosing your property over others, and what they expect when they arrive?
Three sales tips for autumn 2019 and beyond
Where will your sales efforts provide the most opportunity? Here are some pointers to drum up sales to combat the upcoming changes to the landscape of incoming revenues.
The (hotel) sky is falling
The next downturn is coming, so here are some proactive steps you can take to both lessen the impact of this unavoidable pendulum swing and to recover quicker than the competition.
Why you should bet on the dark horse – expanding your reach with the GDS
Although it has been said that the GDS systems are out-dated, with limited capabilities and benefits, 75 million reservations in 2018 suggest otherwise.
The top 5 things you need to know now in hotel digital marketing
Here are new options to maximise your hotel’s digital marketing efforts and impact through Google, Microsoft, Instagram and more.
How to integrate wellness into hospitality for guest satisfaction and owner return
Wellness tourism is expected to grow at an average annual rate of 7.5% through 2022, considerably faster than the 6.4% annual growth forecasted for overall global tourism. So how might the lodging sector creatively and effectively integrate with the wellness movement?
