The use of benchmarking data is an indispensable tool to daily adjust revenue management strategy to reach the full potential of a hotel’s performance. An analysis based solely on internal data cannot deliver the same achievements.
How to get hotel department heads to want to do their financial forecasts
Here are four tips to work on if you want to create the kind of environment that has your leaders and managers wanting to do their monthly financial forecasts, commentaries or budgets.
3 trends revenue managers need to know
The demand for talented resources in hotel revenue management and experts who can apply data analytics to predict consumer behavior and optimize hospitality business is increasing fast.
Choosing between Manual Chat and Chatbot for your hotel
Customers at luxury properties are totally fine interacting with a chatbot. What matters to them is that they are getting what they need with minimum effort.
“Localization” starts with the local guest
We often talk about local food, local artists, and local wines, but not about humans. We need to remember local guests – the ones we are here for (and the not insignificant revenue they can bring to a hotel’s bars, restaurants, spas and other profit centres).
Back to basics: Five tips for Cyber Monday success
While many deal-seekers are looking for the typical deal on electronics or home-goods, more people each year are searching for travel deals on Cyber Monday. This presents an opportunity for hoteliers to get in on the action and take their share of the online traffic and spending this day brings.
Align IT to drive hotel revenue performance
So, what can hoteliers do to ensure revenue generation is approached from a property-wide perspective?
Is hospitality jargon jeopardizing your direct reservations?
Hospitality jargon is not a mystery for you but it can get in the way. Start using clear language and strong messages because minor changes can make a major difference.
Fighting nontraditional accommodations through upgrades and room selection
You can fight back is through offering guests fantastic deals for add-on services, amenities or activities to make their time with you exceptional.
The risks in relying solely on guest reviews
While guest reviews can cover all of a hotel’s departments, they tend to focus on certain aspects that provide a big picture but miss many details. They also do not differentiate sufficiently between service quality and guest engagement or emotional intelligence.
