Group sales success comes from effectively allocating resources to the most promising leads.
How to transform your hotel’s marketing with storytelling
To compete with non-traditional accommodation businesses, you need to create stories that will make travelers believe that your hotel can offer an interesting, one-of-a-kind experience.
Is your hotel taking guest WiFi seriously enough?
Great guest WiFi is vitally important to your guests and your hotel can use it to create lasting engagement for future marketing strategies.
Are direct bookings best?
We talk to Matthias Dybing, founder of Nuvho Hotels, on whether direct bookings really are best, why operational interconnection driven by Chief Commerical Officers are key, and why relationships are the backbone of everything hospitality.
How TripAdvisor keeps fake reviews in check
Find out more about what reviews are not allowed on TripAdvisor and what methods the company employs to find fake reviews.
6 Ways your hotel can gain a competitive advantage
To gain an edge over the competition, hoteliers must create a unique brand. They should offer in-demand perks and exercise creativity when inventing one-of-a-kind experiences. Keep your eye on these six trends as 2019 draws to a close.
On Professionalism in the Hospitality Industry
We speak to Michael Johnson, CEO of Tourism Accommodation Australia (TAA), about TAA’s work developing professional identities in the hospitality industry by going grassroots. We also discuss hospitality’s unique opportunities for workers to start at the lowest level but to quickly traverse to the highest levels of management with the right aptitude, attitude and skills.
Why your electronic safety devices should be silent
It may only be a matter of time before hotels all over the world are required to implement the use of electronic safety devices (ESDs) to take protective action for their employees.
Do you have this revenue-management bad habit?
Do you use a hotel revenue management system, only to override or ignore its recommendations? We talk to Fabian Bartnick, founder of Infinito, on how to optimise hotel revenue management systems through AI, on up-skilling revenue managers, and what’s needed to help you answer the fundamental question: “So what am I going to do now?”
Top 10 ways to control food costs
Here are 10 cost control strategies that will help you stay on top of the never-ending job of keeping your food costs under control.
