Automation has become more imperative if businesses are to efficiently forecast, optimize, decide and monitor their revenues and strategies.
Every voice matters: Shaping a better travel ecosystem
Before we rush to snap back to business as usual, it’s important to take a moment to reflect on what we’ve learned about our industry, and ourselves, during the past very difficult year.
Upskilling in 2021 for a post-COVID-19 hospitality career
All periods of disruption bring new opportunities. It’s the ideal time to set yourself up for a new career direction, learn some in-demand skills and prepare for a resilient industry that will come back more vibrant than ever.
How an integrated PMS helps to grow TRevPAR
Here’s a look at five PMS features you should use to boost TRevPAR and get a more holistic picture of sales and growth opportunities.
4 factors to consider before implementing a chat facility on your website
Your property can provide better customer service by implementing a chat facility, but it is clear that there are pros and cons to both AI Chatbot and Live Chat systems. Here’s a closer look at each.
Sky lobbies make vertical circulation more efficient
Hotel sky lobbies relieve the ground floor of check in and other hotel amenity functions.
It is time for hotel marketers to evolve past ROI
By no means should you stop quoting your hotel campaign ROI – just know that this is only part of the story. Align your goals with total hotel goals and you will get much stronger buy-in from all of the team members setting strategy.
Will viral safety drive bookings for Q3 2021 and beyond?
The psychological schism the pandemic has had within our society will impact your messaging to different customer segments, so you must strive to know what guest you are dealing with as well as who is most amenable to your messaging and your locale. Here are some emerging trends that are actually motivating them to book.
5 tips to help lodging providers prepare for the return of travel
New research indicates that travelers are anxious to get away – and the majority of those dreaming, planning or booking travel are doing so for the near future. Here’s how to attract potential guests as they gear up for their next trip.
Building guest personas reflective of a more complex world
Considering the rippling effects Covid-19 has had across our society, it’s time to review your market segments and re-evaluate your ‘guest persona’ profiles within them.
