Boutique hotels have tight budgets and a limited marketing department, making business success a question of determination, grit, and business savvy.
Top 10 global spa trends for 2021 designed to heal mind, body & soul
The spa experience is no longer simply about pampering. The wellness industry is transforming into a booming trillion dollar market with plenty of potential for new entrants in the sector, be it new products or services.
What are customer acquisition costs and why is it important to calculate them?
Here’s why it’s important to differentiate distribution costs from customer acquisition costs (CAC). Having a comprehensive overview of customer acquisition costs and the total understanding of the productivity of different channels and marketing tactics, marketers can allocate an adequate budget to the proper channels and strategies.
Email ideas that turn lookers into bookers
Email marketing is one of a hotelier’s most powerful tools, but only if their emails are being opened. Hoteliers need to carefully think through what value they can offer through email, and then make sure to give the copy, design, personalization, and automation the attention they deserve.
Independent hotels have the key ingredients to steal share from branded hotels
Focus on these five factors to make a difference for your independent hotel in the post-Covid recovery.
Tips for improving the guest experience in 2021
Exceeding guest expectations is considered the gold standard of the hospitality industry. However, achieving that outcome is often easier said than done.
Total revenue forecasting is coming…Rome
Game-planning your revenue recovery starts with thinking outside the guest room.
How will you staff up for the return of groups?
To respond to changing market conditions, hotels must remain nimble and recruit labor on an as-needed basis much like how revenue managers yield rates in the face of compression.
5 key principles for success in the hotel and restaurant business moving forward
The environment will continue to challenge our industry in its strategic intent and our focus must be on the future, centred on moving from buying a hotel stay to buying a meaningful experience.
4 myths about the state of OTAs post-COVID-19
By drastically disrupting the state of the online travel market, the COVID-19 outbreak has given hotels a unique opportunity to take back control over their acquisition channels. Here we debunk four misguided statements regarding the state of OTAs in a post-COVID-19 travel market, from their cost, to their place in hotels’ channel mix, and more.
