On top of its financial benefits, upselling gives hotels a chance to personalise the stay experience and connect with travellers over shared values. One value that unites many people today is the desire to minimise one’s environmental impact and embrace a greener lifestyle.
Travel recovery needs software to look at the whole guest journey
The future of hospitality will increasingly favor those properties who embrace integrations and automation by deploying platforms that can touch upon the entire customer journey to both increase personalization and save time.
Road trips: 2021 summer travel insights
More than 1,500 Americans surveyed to determine how and when they plan to put the pedal to the metal toward their next vacation.
Hotel competitive set reassessment for a stronger recovery
In order to define, or even redefine, your hotel’s comp set, here are some do’s and don’ts and other tips to help ensure a strong, competitive recovery ahead of returning market demand.
How to keep your team positive and driven during the post-lockdown tourism rush
While the post-lockdown tourism rush is going to be good for the travel industry, it’s also likely to be a stressful, busy time for businesses and employees. It’s important to take care of your staff, make sure they have the information and tools to do their job well, and help keep them motivated and positive.
Embracing THRO: Total Hotel Revenue Management
Departments which used to play only a supporting role by generating ancillary revenue, like F&B, Spa and Housekeeping, now generate significant percentages of some hotels’ revenue.
Cleanliness is more than theater for front and back of house
What’s equally important for restoring and maintaining guest confidence is not just the actual measures taken to ensure proper sanitization, but also that the guests see those measures in action.
How to use QR codes in hotels as a marketing and guest service tools
QR codes are rapidly gaining popularity as they offer great ways to drive revenue and improve guest experiences. Here are lots of examples of how to use them creatively in your hotel.
The end of third-party cookies and what it means for your hotel
Hoteliers will need to make some quick changes if they want to continue to personalize targeting and messaging based on granular data. Here are the first steps you need to take to ensure a seamless and successful transition into this new era of digital marketing.
In a world of mobile lifestyles and remote working, what role will hotels play?
While the current pandemic has had an indescribable impact on the hotel sector, its long-term implication is that it has catalysed the evolution of how and where we live and work, with hotels destined to play a much bigger role in our increasingly mobile lifestyles and new work ecosystems.
