The new deal proposed here is the need for a new number to emerge and be adopted in the same way REVPAR and REVPAR index was and is.
How to maximize SMMP for safer physical meetings
At their heart, strategic meetings management programs are designed to facilitate safe, compliant, and well-monitored meetings across the board.
Case Study: Phuket Sandbox performance
In conjunction with HotStats, HAMA AP has conducted a preliminary analysis of performance in the first two months of the Sandbox operation.
7 travel marketing trends for 2022
So where should we focus our priorities for the upcoming years? Here are seven trends that will shape our marketing as we move forward.
How digital transformation is facilitating servitization in hospitallity
Hotel operators need to be aware of the looming cutting-edge technologies and pioneer some of the new features their clients will embrace as being premium.
How to effectively create your hotel’s USP
The best way to move towards success is to create a USP. This article will take you through how to do this.
The difference between expense and investment
How we can differentiate between expenses and investments to make sure we recognize the difference and make the best decisions for the ongoing health of our enterprise.
Why are Wall Street and Main Street evolving so differently?
The “Great Lockdown” has resulted in a severe drop in economic activity during the first half of the year, but recent figures suggest that the economy has since significantly rebounded.
RevPAM: What is it and why does it matter
The hotel industry never rests for long, particularly when it comes to revenue management. There is always a new metric to consider, new ways to increase efficiency, and new strategies to boost profit.











