Hotels are used to cross-training, but when it comes to hotel digital marketing, where the discipline is particularly specialized, the issue is much more daunting.
Seven hotel marketing trends for 2022
Learn which hotel marketing strategies will help you stay ahead of the competition and increase bookings.
The importance of traveller-centricity in the new era of travel
As we prepare for the upcoming holiday season, it is important to emphasise a traveller centric approach and provide more security, inclusive offerings, and flexibility.
A key factor for a successful pricing strategy
You need to understand the market, predict demand, and form an optimized, adaptable pricing strategy, but where do you get the data?
Risk-adjusted returns for hotels – how do you measure them?
Too often, the quantification of risk is left to hunch, intuition and gut feel or at best a “sensitivity analysis” or a “best-case. worst-case” analysis. Without a probabilistic estimate of risk, the estimate of a risk-adjusted return is problematic.
The paradox of hotel marketing
Successful businesses and good profits are based on effective marketing – marketing that speaks to their visitors and triggers emotions, which leads to action.
Essential hotel business strategies you need to know in 2022
As the world opens back up, it’s time to explore some of the essential strategies you can employ to get yourself more successful than ever before.
10 ways to improve hotel operations
Success definitely doesn’t come overnight… It requires careful planning, prioritization and dedication to achieve great results for a hotel.
Virtual Tourism: How it works & how hotels can host one
Getting to a point where your business is proficient in the virtual world both safeguards you against any future pandemics and offers you a potential USP when it comes to booking conventional holidays in the future.
When you’ve got it all in Las Vegas
City Center and the Aria Resort opened shortly after the financial meltdown of 2008. Is it a mere coincidence that Resorts World Las Vegas, launched in June, just as the COVID-19 pandemic was winding down?
