Frederic Gonzalo, Author at Insights

72 posts

http://www.fredericgonzalo.com/en

Frederic Gonzalo

Frederic Gonzalo is passionate about marketing and communications, with over 25 years of experience in the travel and tourism sphere. Early 2012, he launched Gonzo Marketing and works as a strategic consultant, professional speaker and trainer in the use of digital marketing. Reach him at frederic@gonzomarketing.biz Frederic is the creator of the popular video training series, The Future of Digital Travel Marketing, available through the eHotelier Academy.

Insights

23rd November 2022

5 things that keep travel marketers awake at night

Frederic Gonzalo

As the year ends and we start looking into future projections for what’s to come in 2023 and beyond, the outlook is a mixed bag.

5 things that keep travel marketers awake at night

Insights

19th October 2022

3 marketing tips for your employer branding

Frederic Gonzalo

With the ongoing labour shortage crisis, building a strong employer branding is crucial in travel and hospitality.

Insights

27th October 2021

7 travel marketing trends for 2022

So where should we focus our priorities for the upcoming years? Here are seven trends that will shape our marketing as we move forward.

Insights

15th October 2021

What travellers value in 2021

As we emerge from over 18 months of this ongoing pandemic, we observe significant changes in customer needs and wants. Moving forward, travel brands will need to adapt and adjust their products and services to align with these evolving customers values. Here are some key insights to take into consideration.

Insights

8th September 2021

5 ways to mitigate shortage of labor in hospitality

There are certainly no shortcuts nor easy solutions when it comes to shortage of labor but here are some solutions that travel and hospitality practitioners will want to focus on in the coming months and years.

Insights

17th July 2018

5 tips to rock Google My Business

How your brand comes up in user search results in Google Maps is something you can – and should – manage through Google My Business. Here are 5 useful tips!