Online travel agencies will often lead consumers to further research directly on suppliers’ websites: airlines, hotels, car rental, etc. So it’s important to make sure you put on your best face on OTA sites, not just on your own website.
5 things that keep travel marketers awake at night
As the year ends and we start looking into future projections for what’s to come in 2023 and beyond, the outlook is a mixed bag.
3 marketing tips for your employer branding
With the ongoing labour shortage crisis, building a strong employer branding is crucial in travel and hospitality.
7 travel marketing trends for 2022
So where should we focus our priorities for the upcoming years? Here are seven trends that will shape our marketing as we move forward.
What travellers value in 2021
As we emerge from over 18 months of this ongoing pandemic, we observe significant changes in customer needs and wants. Moving forward, travel brands will need to adapt and adjust their products and services to align with these evolving customers values. Here are some key insights to take into consideration.
5 ways to mitigate shortage of labor in hospitality
There are certainly no shortcuts nor easy solutions when it comes to shortage of labor but here are some solutions that travel and hospitality practitioners will want to focus on in the coming months and years.
The evolution of social media usage in destination marketing
Google+ is now officially dead, Facebook algorithm keeps giving headaches while Instagram remains hot. How are travel marketers responding to changes?
5 tips to rock Google My Business
How your brand comes up in user search results in Google Maps is something you can – and should – manage through Google My Business. Here are 5 useful tips!
7 reminders for your social media strategy
While we may take some best practices for granted, here are a few useful reminders for hotel brands struggling with social media marketing.
Trends in online reputation management: Google, Facebook and travel reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
