Google+ is now officially dead, Facebook algorithm keeps giving headaches while Instagram remains hot. How are travel marketers responding to changes?
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
The focus, as always, should not be on the shiny new toy – in this case Pokémon Go – but rather on people that make up your target audience, and how to reach them best.