Google+ is now officially dead, Facebook algorithm keeps giving headaches while Instagram remains hot. How are travel marketers responding to changes?
Posts by Frederic Gonzalo
5 tips to rock Google My Business
How your brand comes up in user search results in Google Maps is something you can – and should – manage through Google My Business. Here are 5 useful tips!
7 reminders for your social media strategy
While we may take some best practices for granted, here are a few useful reminders for hotel brands struggling with social media marketing.
Trends in online reputation management: Google, Facebook and travel reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
How voice search will impact travel marketing
Voice search and virtual assistants are emerging as the next big digital trend travel marketers need to embrace. Here are some key implications.
5 digital marketing trends for 2018
From voice search to video content, what digital trends will keep hotel marketers up at night in 2018? Here are five important ones to look out for!
8 tech trends travel marketers need to embrace
These eight technology trends have already started to revolutionize our daily lives and are likely to significantly impact the hospitality business on a global scale.
5 useful tips for your email marketing
Here is what travel marketers should focus on when it comes to communicating by email in this day and age.
Marketing: Be aware of the dangers of the “Shiny New Toy” syndrome
The focus, as always, should not be on the shiny new toy – in this case Pokémon Go – but rather on people that make up your target audience, and how to reach them best.
Why travel agents still matter
When everything is supposedly available online, and everyone can be make their own bookings, here are four reasons why travel agents still matter.