To compete with non-traditional accommodation businesses, you need to create stories that will make travelers believe that your hotel can offer an interesting, one-of-a-kind experience.
Three steps to curating your hotel’s social influencer strategy
Social media is a perfect platform for avid travelers to gain a following, opening up the opportunity for hotel brands to partner with these influencers and tap into their keen audiences to reach more guests.
[Download eBook] How to Increase Website Traffic and Sales from Social Media
All hoteliers know that social media can be a great tool for driving website traffic and generating room bookings. However,…
What social media updates should your hotel post?
Regular social media posts should bring you closer to your customers. Think of what you can tell them about you that they’d want to know, and then tell them.
The dos and don’t of Instagram Stories: hotel marketing tips
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
Ephemeral content: 4 ways to up your hospitality game
The more people hear about your company, the better. And one of the best ways to get that reach is via Instagram stories and social media in general.
The evolution of social media usage in destination marketing
Google+ is now officially dead, Facebook algorithm keeps giving headaches while Instagram remains hot. How are travel marketers responding to changes?
Why it’s risky for hoteliers to ignore Traditional Media for Social Media—and vice versa.
Traditional versus Social Media—and why your property or product needs both.
Customer service for hotels via social media
Although traditional customer service is thought of as phone calls or in-person interactions between sales associates, customer care agents and customers, social media is the next step towards having positive interactions with a brand online.
7 reminders for your social media strategy
While we may take some best practices for granted, here are a few useful reminders for hotel brands struggling with social media marketing.
