Creating a Google My Business profile is your first step towards ranking higher in Google search. Your guests/potential guests can now be informed about your property.
Essential hotel marketing strategies that lead to more revenue
As challenging as running a hotel is, if you put in the effort and employ these strategies, you are sure to see some positive results.
How to gain referral traffic to your hotel website?
Many hotels struggle to get traffic to their websites but you can always count on one strategy – referral traffic.
5 things you need to know in hotel digital marketing
From SEO to design, find out the top five things you need to know now in hotel digital marketing.
How to use the marketing mix to maximize customer returns
Marketing is all about presenting the right offer in front of the right people, at the right time.
4 reasons your hotel needs accelerated mobile pages
Accelerated Mobile Pages (or AMP for short) is a global project designed to make web pages load faster when opened on a mobile device. AMP essentially work by presenting a lightweight version of your pages developed in addition to your existing website.
Mobile first indexing for hotels: the what, why, when, who & where
Your digital future will be immensely influenced by this major shift in Google’s ranking.
Winning strategies to bring in new customers
How should hotels be reaching out to potential customers? When it comes to distribution channels, the discussion should never just be limited to the hotelÕs relationship with online travel agencies or OTAs.
Should your PR firm know SEO? Absolutely!
Getting top rankings on Google and the other search engines is the prime marketing objective for hotels in todayÕs digital world.ÊInsight into the logic of GoogleÕs madness is a must for your PR agency.ÊWhile everyone agrees getting high on the search rankings is key in todayÕs Internet-driven environment, why do so many hotels miss the boat?
Six tips to help hoteliers craft content that converts
Content on your hotel website is one of the most important factors in driving conversions but, chances are, it’s also one of the most overlooked.
