Insights

The importance of measuring your distribution costs

Revenue Managers are now confronted with different commission costs, an increasing number of channels, different set-up, kick-back and net rate agreements, which requires them to be ahead of the distribution landscape to make strategy adjustments with a potential enormous bottom-line impact.

Insights

How to create an integrated revenue generation team

Hotels should have a single-minded revenue generation team consisting of RM, S&M and CRM specialists working together to acquire, engage, and retain guests; optimize performance; and increase revenues – especially direct bookings.

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