The Mille Club: urban versus rural experiences

Guests with the monetary flexibility to pay lofty prices think less in terms of total cost and more in terms of total experience. It’s all about exclusivity, privacy and self-actualization. What can your hotel offer that is irreplicable anywhere else in the world? The more you differentiate, the more you can ultimately charge.


There’s nothing wrong with being only a regional resort

While regional resorts have experienced booming occupancies during the summer of Covid when everyone was thinking local, it’s nevertheless important to continually refine your hotel’s raison d’être in order to sustain return visits and regional interest long after borders reopen.

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