What is being said about a hotel on social media and a property’s peer-review score has never been more influential. These channels are where the reputation of a property can either be enhanced or damaged, and given that online website traffic and social media usage has reached record-high levels as a result of COVID-19 stay-at-home directives, all hoteliers need to be listening and taking action.
Rate and reputation: Understanding your hotel’s true worth
Reputation management can increase the effectiveness of your marketing operations by leveraging reputation performance.
Protecting your online reputation
By Kerry Chew: It is important to stay calm, be professional and take some specific steps into account when responding to both positive and negative online reviews.
