For hoteliers, what constitutes good relationship marketing is changing in the face of technological developments and ever-growing social dilemmas. Here are a few good examples of it, along with context on why it is significant to hotels.
Why GDPR compliance will strengthen your hotel’s relationship marketing
Reducing the amount of data captured may actually provide a better experience for customers – both at the time of data collection and throughout the customer journey.
Hotels and relationship marketing: survey
Please provide your feedback in a study to explore insights on the effect of relationship marketing orientation (RMO) implementation in the hotel industry.