Learn how to adjust your marketing strategy in line with Apple’s privacy changes, along with the end of third-party cookies, that will shape the future of email marketing in the hospitality industry.
How privacy protection is changing email marketing
While there is a future for email marketing, hoteliers need to be aware all the changes happening so that they can adjust their strategies accordingly. As privacy and control over data become the norm, first-party data is moving to the forefront.
Six requirements to help hotels meet customer rights to data privacy
Taking an early and proactive stance toward compliance with new regulations can help hoteliers improve their marketing and data management systems, and help them achieve competitive advantage.
