Commencing in 2021 and organised by the Pacific Asia Travel Association (PATA), the Informal Workers Programme was designed to assist the informal tourism sector to recover from the COVID-19 pandemic and increase resilience through new knowledge and skills. Whereas the focus of the 2021 programme in Bangkok was to help prepare informal workers for the reopening of international tourism and safety; in Bali and Jakarta, the needs analysis showed that informal workers required new skills to better manage their businesses.
The Pacific Asia Travel Association (PATA) has signed a Memorandum of Understanding (MoU) with the Pacific Tourism Organisation (SPTO), to promote and strengthen shared interests between the two organisations in the areas of market access, innovative events, membership and communications to name a few.
The Pacific Asia Travel Association (PATA) is pleased to announce that Alwin Zecha, founder of the Pacific Leisure Group, has been inducted into the PATA Gallery of Legends. The Gallery of Legends Award is a special honor bestowed once every few years to recipients who were true pioneers in the travel and tourism industry in the Asia Pacific region. A ceremony was held today on Jan. 5, 2023 at Daniel K. Inouye International Airport where Zecha’s plaque was mounted joining the other honorees on the north side of the open-air walkway to the E Gates. Attendees included PATA Hawaii’s chair and board members and Zecha’s family. PATA CEO Liz Ortiguera’s remarks were delivered through PATA Hawaii Chair, Jennifer Chun.
Liz Ortiguera provides an update on the region’s recovery, the challenges facing travel, tourism and hospitality business and how the Asia Pacific region is the one to watch in the future.
Hat Yai, Songkhla, Thailand welcomes over 300 delegates to the PATA Destination Marketing Forum 2022
The PATA Destination Marketing Forum 2022 (PDMF 2022), with the theme “Building Back Sustainably through Cultural Heritage and Community-based Tourism”, officially began on Tuesday, August 2 at the International Convention Center (ICC) in Hat Yai, Songkhla, Thailand, attracting 326 delegates from 22 destinations and 10 national tourism organisations (NTOs).
The new mid-year revision of the ‘Asia Pacific Visitor Forecasts 2021-2023’ from the Pacific Asia Travel Association (PATA) indicates a hard year ahead in 2021 but with recovery occurring thereafter, albeit in a very uneven fashion.