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Global News

PATA informal workers programme concludes in Indonesia

Commencing in 2021 and organised by the Pacific Asia Travel Association (PATA), the Informal Workers Programme was designed to assist the informal tourism sector to recover from the COVID-19 pandemic and increase resilience through new knowledge and skills. Whereas the focus of the 2021 programme in Bangkok was to help prepare informal workers for the reopening of international tourism and safety; in Bali and Jakarta, the needs analysis showed that informal workers required new skills to better manage their businesses.

Global News

PATA inducts travel industry pioneer Alwin Zecha into the Gallery of Legends

The Pacific Asia Travel Association (PATA) is pleased to announce that Alwin Zecha, founder of the Pacific Leisure Group, has been inducted into the PATA Gallery of Legends. The Gallery of Legends Award is a special honor bestowed once every few years to recipients who were true pioneers in the travel and tourism industry in the Asia Pacific region. A ceremony was held today on Jan. 5, 2023 at Daniel K. Inouye International Airport where Zecha’s plaque was mounted joining the other honorees on the north side of the open-air walkway to the E Gates. Attendees included PATA Hawaii’s chair and board members and Zecha’s family. PATA CEO Liz Ortiguera’s remarks were delivered through PATA Hawaii Chair, Jennifer Chun.

Global News

Hat Yai, Songkhla, Thailand welcomes over 300 delegates to the PATA Destination Marketing Forum 2022

The PATA Destination Marketing Forum 2022 (PDMF 2022), with the theme “Building Back Sustainably through Cultural Heritage and Community-based Tourism”, officially began on Tuesday, August 2 at the International Convention Center (ICC) in Hat Yai, Songkhla, Thailand, attracting 326 delegates from 22 destinations and 10 national tourism organisations (NTOs).


Liz Ortiguera named CEO at PATA

PATA announced the appointment of Liz Ortiguera as its next Chief Executive Officer, succeeding Dr. Mario Hardy who will finish his term at the end of May. 

Liz Ortiguera
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