Most hoteliers know they should be responding to guest reviews. Fewer realize that the way responses are distributed across Booking.com
The quiet cost of inconsistent review responses across your OTAs
Most hoteliers know they should be responding to guest reviews. Fewer realize that the way responses are distributed across Booking.com, Expedia
OTAs undercut hotel direct rates in 75% of searches
In 75% of hotel rate searches, at least one OTA displays a lower price than the hotel’s own website — a stark finding from the H1 World Parity Monitor 2025 by 123Compare.me.
Booking.com and Expedia Group control visibility, secondary OTAs undercut rates
Leading Online Travel Agents (OTA’s) are controlling hotel visibility on Google Search, while secondary OTAs are undercutting rates to attract bookings
Is your hotel breakfast an overlooked profit center?
Breakfast can be a profit center from brand recognition, search engine visibility, and increased turnover and profitability.
Digital trends in accommodation: Hotels, Booking.com and the DMA
HOTREC has released its 2024 Hotel Distribution Study(1) which examines recent developments and trends in the European accommodation sector, and…
OTA commissions – can you cut back?
While it’s unrealistic to target an overnight reduction in commissions, here are ways to bring about a steady adjustment of your direct booking to OTA ratio.
RoomRaccoon Cendyn integration brings global distribution channels to independent hotels
The two-way integration between RoomRaccoon and Cendyn’s Pegasus Central Reservation System allows hotels to effortlessly distribute rates, availability, and inventory.
New study shows how pandemic altered hotel booking habits
The 5th HOTREC Hotel distribution study provides new insights on the evolution of distribution channels used to reserve hotel rooms, with a specific focus on the role of OTAs.
Making wholesale a hotelier’s hero
Typically, wholesale distribution channels have led to headaches for hoteliers, earning a reputation of creating challenges. However, the market is rapidly growing and there are a number of distribution channels and third-party sites that are grabbing the attention of guests. Because of this, wholesalers continue to develop and transform.
