By drastically disrupting the state of the online travel market, the COVID-19 outbreak has given hotels a unique opportunity to take back control over their acquisition channels. Here we debunk four misguided statements regarding the state of OTAs in a post-COVID-19 travel market, from their cost, to their place in hotels’ channel mix, and more.
Once upon a time: rate parity, trust and best rate guarantee. But now we live in times of uncertainty, where OTAs are acting inconsistently when it comes to strategy, giving ‘parity- breaking’ discounts from unclear rate sources.
As our series of quarterly parity reports show, parity issues are at the root of huge potential losses for hoteliers. These have a number of causes, depending on whether OTAs have a contractual relationship with the hotels. @otainsight
Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and to earn more revenues. @Hotelogix
By 2022, more than a third of European supplier-OTA bookings will be transacted via mobile websites and apps. @Phocuswright
Take note hotels and hoteliers – you need to start innovating to drive direct bookings.
Never miss a trend.