By drastically disrupting the state of the online travel market, the COVID-19 outbreak has given hotels a unique opportunity to take back control over their acquisition channels. Here we debunk four misguided statements regarding the state of OTAs in a post-COVID-19 travel market, from their cost, to their place in hotels’ channel mix, and more.
Rethinking hotel distribution channels
To stand apart from the crowd, hoteliers must now seek out new distribution channels. Partnerships and affinity-based referencing are options worth consideration.
Finding meaning in OTAs’ recent stock crash
Booking trends are moving away from what OTAs currently provide. Are their business models unfit for what is to come in the near future?
How to safeguard your hotel from OTA under-cutting
Once upon a time: rate parity, trust and best rate guarantee. But now we live in times of uncertainty, where OTAs are acting inconsistently when it comes to strategy, giving ‘parity- breaking’ discounts from unclear rate sources.
What’s the Story Behind Google Hotels and Should OTAs be Worried?
Almost 10 years ago, Google made an important acquisition of ITA – a travel software company. And many didn’t think…
The real rate parity problem no one is talking about
As our series of quarterly parity reports show, parity issues are at the root of huge potential losses for hoteliers. These have a number of causes, depending on whether OTAs have a contractual relationship with the hotels. @otainsight
How can your independent hotel compete with group hotels
Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and to earn more revenues. @Hotelogix
Despite challenges, OTA bookings continue to climb in Europe
By 2022, more than a third of European supplier-OTA bookings will be transacted via mobile websites and apps. @Phocuswright
OTAs look elsewhere for growth; or why hotels need to embrace innovation
Take note hotels and hoteliers – you need to start innovating to drive direct bookings.
Discounting is for Dummies – Part Three
Out-of-the-box reservations, revenue and channel management strategies to stand out from the pack.
