While it’s unrealistic to target an overnight reduction in commissions, here are ways to bring about a steady adjustment of your direct booking to OTA ratio.
RoomRaccoon Cendyn integration brings global distribution channels to independent hotels
The two-way integration between RoomRaccoon and Cendyn’s Pegasus Central Reservation System allows hotels to effortlessly distribute rates, availability, and inventory.
New study shows how pandemic altered hotel booking habits
The 5th HOTREC Hotel distribution study provides new insights on the evolution of distribution channels used to reserve hotel rooms, with a specific focus on the role of OTAs.
Making wholesale a hotelier’s hero
Typically, wholesale distribution channels have led to headaches for hoteliers, earning a reputation of creating challenges. However, the market is rapidly growing and there are a number of distribution channels and third-party sites that are grabbing the attention of guests. Because of this, wholesalers continue to develop and transform.
Is your hotel breakfast an overlooked profit center?
Breakfast can be a profit center from brand recognition, search engine visibility, and increased turnover and profitability.
Free eBook: 10 things to know about revenue management
This ebook from Franco Grasso Revenue Team is an introduction to revenue management for executives, general managers, and hotel owners.
4 myths about the state of OTAs post-COVID-19
By drastically disrupting the state of the online travel market, the COVID-19 outbreak has given hotels a unique opportunity to take back control over their acquisition channels. Here we debunk four misguided statements regarding the state of OTAs in a post-COVID-19 travel market, from their cost, to their place in hotels’ channel mix, and more.
Rethinking hotel distribution channels
To stand apart from the crowd, hoteliers must now seek out new distribution channels. Partnerships and affinity-based referencing are options worth consideration.
Finding meaning in OTAs’ recent stock crash
Booking trends are moving away from what OTAs currently provide. Are their business models unfit for what is to come in the near future?
How to safeguard your hotel from OTA under-cutting
Once upon a time: rate parity, trust and best rate guarantee. But now we live in times of uncertainty, where OTAs are acting inconsistently when it comes to strategy, giving ‘parity- breaking’ discounts from unclear rate sources.
