Once upon a time: rate parity, trust and best rate guarantee. But now we live in times of uncertainty, where OTAs are acting inconsistently when it comes to strategy, giving ‘parity- breaking’ discounts from unclear rate sources.
OTAs
What’s the Story Behind Google Hotels and Should OTAs be Worried?
Almost 10 years ago, Google made an important acquisition of…
The real rate parity problem no one is talking about
As our series of quarterly parity reports show, parity issues are at the root of huge potential losses for hoteliers. These have a number of causes, depending on whether OTAs have a contractual relationship with the hotels. @otainsight
How can your independent hotel compete with group hotels
Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and to earn more revenues. @Hotelogix
Despite challenges, OTA bookings continue to climb in Europe
By 2022, more than a third of European supplier-OTA bookings will be transacted via mobile websites and apps. @Phocuswright
OTAs look elsewhere for growth; or why hotels need to embrace innovation
Take note hotels and hoteliers – you need to start innovating to drive direct bookings.
Discounting is for Dummies – Part Three
Out-of-the-box reservations, revenue and channel management strategies to stand out from the pack.
What does the future hold for hotel booking websites?
The stranglehold of a few large OTAs will not last forever. What other models for hotel bookings will emerge?
Surprising trends on loyalty and hotel segments
BDRC Hotel Guest Survey reveals surprising trends on loyalty and hotel segments. @BDRC_Group
Why hotel brands and franchisers secretly love OTAs
Someone else built the OTA monsters and the brands are the number one recipient of the benefit with no investment.