In 75% of hotel rate searches, at least one OTA displays a lower price than the hotel’s own website — a stark finding from the H1 World Parity Monitor 2025 by 123Compare.me.
Booking.com and Expedia Group control visibility, secondary OTAs undercut rates
Leading Online Travel Agents (OTA’s) are controlling hotel visibility on Google Search, while secondary OTAs are undercutting rates to attract bookings
Is your hotel breakfast an overlooked profit center?
Breakfast can be a profit center from brand recognition, search engine visibility, and increased turnover and profitability.
Digital trends in accommodation: Hotels, Booking.com and the DMA
HOTREC has released its 2024 Hotel Distribution Study(1) which examines recent developments and trends in the European accommodation sector, and…
OTA commissions – can you cut back?
While it’s unrealistic to target an overnight reduction in commissions, here are ways to bring about a steady adjustment of your direct booking to OTA ratio.
RoomRaccoon Cendyn integration brings global distribution channels to independent hotels
The two-way integration between RoomRaccoon and Cendyn’s Pegasus Central Reservation System allows hotels to effortlessly distribute rates, availability, and inventory.
New study shows how pandemic altered hotel booking habits
The 5th HOTREC Hotel distribution study provides new insights on the evolution of distribution channels used to reserve hotel rooms, with a specific focus on the role of OTAs.
Making wholesale a hotelier’s hero
Typically, wholesale distribution channels have led to headaches for hoteliers, earning a reputation of creating challenges. However, the market is rapidly growing and there are a number of distribution channels and third-party sites that are grabbing the attention of guests. Because of this, wholesalers continue to develop and transform.
Free eBook: 10 things to know about revenue management
This ebook from Franco Grasso Revenue Team is an introduction to revenue management for executives, general managers, and hotel owners.
4 myths about the state of OTAs post-COVID-19
By drastically disrupting the state of the online travel market, the COVID-19 outbreak has given hotels a unique opportunity to take back control over their acquisition channels. Here we debunk four misguided statements regarding the state of OTAs in a post-COVID-19 travel market, from their cost, to their place in hotels’ channel mix, and more.
