Insights

How will OTAs evolve in 2016?

Are Priceline and Expedia too big to fail or will they be challenged by Tripadvisor and Google gradually becoming online travel agencies? Or is Airbnb the biggest threat to OTA domination?

Insights

The OTA duopoly: Priceline vs Expedia

The OTA duopoly means that hotels must realign their online strategies and tactics to make sure they make the most of their owned media before relying too much on external sources.

OTAs
Insights

The power of ‘I don’t know’

Whereas an ‘I don’t know’ opens the doors to a constructive, back-and-forth conversation, an ‘I have all the answers’ approach prevents an even better resolution from surfacing.

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