The company is dedicated to generating more direct bookings for hotels and strengthening relationships between hotels and guests.
Distribution costs conundrum: the misalignment of interest between owners and operators
These two, distinct industry stakeholders have opposite interests due to the different ways they perceive and account for distribution channel costs.
eRevMax completes 2-way XML integration with Despegar
The interface is designed to help connected hotels make real-time rate and availability updates.
Can Hilton break the OTA stranglehold through advertising?
If the hotel empire is going to strike back against the OTA onslaught, it is going to take more than just one or two forays into the advertising galaxy.
How hoteliers can heal their self-inflicted wounds (by decreasing OTA dependency)
The way the industry accounts for distribution costs from OTAs vs. direct online channels has led hoteliers to ever deeper self-inflicted OTA wounds. Here are three ways hospitality can start to heal.
OTA ‘monitoring’ tactics present an opportunity for hotels
If travelers believe OTAs are using their own personal data against them to actively drive up prices, and they’re more likely to see the benefits of booking directly with a hotel.
Hotels promoting direct bookings: It’s about time!
If nobody is aware that best deals can be found by booking direct or through a rewards program, then how can we expect customers to flock to our websites?
Understanding OTA marketing strategies
To market your hotel online and promote direct bookings, you need to understand the savvy OTAs with deep pockets your up against.
A simple way to snatch a booking from the jaws of an OTA
When guests visit your hotel’s site, you have an excellent chance to capture a booking that might be lost to an OTA by making the process on your website easier and instantly more appealing.
Are hotel wholesalers on the brink of extinction – or not?
What is the future of hotel wholesalers? There are a lot of prophecies out there, but here are the facts and some key considerations to working with wholesalers as part of a wider room distribution strategy.
