Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
Trip.com among top 10 most downloaded OTA apps for H1 2022
Trip.com, has been named the 10th most downloaded OTA app globally in the first half of 2022 by leading app analysis firm Apptopia.
Consumer confusion over best hotel rate
Consumers in the UK’s perception of where to find the best rate has become more confused over the pandemic.
Marketing your hotel to the digital traveller
Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
Google represents ongoing threat to OTA’s
COVID-19 had a serious impact on OTAs, with the OTA market value decreasing by a gruesome 60.4% YoY in 2020.
As international travel surges you need to maximize OTA visibility
To understand why content is a leading determinant for hotel selections in this post-pandemic environment, we look at how dramatically customer behavior and hotel operations have changed since March 2020, and then shed some light on the forces that will drive revenues from international arrivals in the next few business cycles.
What’s next for hotel online bookings?
The online booking landscape has drastically evolved during the pandemic, with the OTA monopoly weakened. What will hotel digital distribution look like in the future and what should hoteliers do to thrive in this new environment?
Cleopatra to Kamala: Inspiring journeys in honor of trailblazing women
Not only does IWD give the world a day to focus its efforts on driving gender balance across the world, but also creates an opportunity to recognize and celebrate SHEroes throughout history.
‘Window of opportunity’ post pandemic to regain direct bookings
Disputed refund policies and lack of efficient customer service by OTA’s give hotels an opportunity to boost direct bookings in post-pandemic travel.
The five changes expected in the hotel industry
The landscape continues to change rapidly and while no one can say with any degree of certainty where everything will land, we are starting to see the shape of things to come. Here are changes that the new normal is likely to bring forward in the hotel industry for owners and operators.
