As consumers become more informed and online booking environments offer new levels of transparency, hotels will discover that positive guest experiences are not just beneficial—they are essential for maintaining pricing power.
Six hotel sales strategies to increase occupancy and revenue
A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.
How online reviews shape your hotel’s guest experience
The more we interact and communicate with satisfied, dissatisfied and neutral guests, the more insights we will glean from them. We can learn from all types of reviews and ultimately improve every subsequent guest stay.
Old ideas behind new hotel technology (plus what’s next)
Considering problems that the technology can solve in the day-to-day areas of the hospitality business, it’s clear that adopting hotel tech is no longer a nice-to-have, but a must-have to stay competitive.
Tech doesn’t replace but supports guest communications
There’s a lot to consider adding to your tech stack even after everything that you’ve already done to pivot in the face of the coronavirus. You’ll need a thorough assessment with the overarching goal of having the technology do wonders in the background so that your team isn’t bogged down by the minutia and can focus on the flawless service delivery for those visitors already onsite.
5 ways to take advantage of customer reviews
Here are some important tips on how to leverage and repurpose customer reviews in ways that can improve your online presence and increase sales.
How TripAdvisor keeps fake reviews in check
Find out more about what reviews are not allowed on TripAdvisor and what methods the company employs to find fake reviews.
TripAdvisor released Review Transparency Report
TripAdvisor releases data detailing fake review volumes in a first-of-its-kind transparency report
What today’s guests want and what they don’t
Do you really know why guests are choosing your property over others, and what they expect when they arrive?
How to respond to a negative hotel review
Sooner or later you’ll encounter a negative review that isn’t a spammer or false claim. What do you do? In most cases, you should respond and follow these simple steps in crafting your response.
