Savvy hoteliers can bridge the generational gap by paying closer attention to the expectations of certain age groups.
Generational differences in hospitality: Mind the generation gap
Here’s a look at how to navigate the generational stereotype minefield that has some hospitality brands scratching their heads and why it is crucial for hoteliers not to tunnel in on the needs and wants of the predominant generation of the times.
Long haul travel preparations should be considered for eager UK millennials
UK millennials are the most likely to book an international trip in 2020 – with 49% agreeing* that they would rebook in a survey by GlobalData.
Millennial influencers will be indispensable in travel sector recovery
Many travel and tourism influencers are drawn from this traveler group, and what they think of and write about in their travel experiences can be highly useful to travel marketing and so they will be indispensable for destination recovery if utilized effectively.
Travel now, pay later – the latest Expedia survey
Millennials are going into debt for vacation.
If you can’t fight Airbnb, join them?
“We are flattered that those in the travel sector who were once skeptical of home sharing now seek to replicate the Airbnb model.”
Report: Hotels must digitise in wake of ‘new’ customer – or risk irrelevance
The emergence of a ‘new’ hotel customer is forcing hotel operators to transform their business models, with many adopting new technologies to attract and retain guests, according to latest CBRE Hotel annual CheckIn report.
Ten ways to attract the booming millennial market
What draws the demanding millennial market to luxury travel experiences?
2016 in Review: Brands, Millenials and Reviews
View the best and most informative eHotelier articles from the year of 2016 on Brands, Millenials and Reviews
User-generated content the primary booking driver for Millenials: 2016 Crowdtap Report
The Crowdtap study reveals the demise of transactional tourism, and reveals unique opportunities to engage with consumers through user-generated content
