Insights

Digital marketing: top tips for 2018

Budget planningÊand strategy planning go hand in hand – and as theyÕre both large tasks it can be difficult to decide where to start. To help out, here are some essential top tips to make sure you include in your 2018 digital marketing strategy.

Insights

How to boost the ROI of your PR outreach

Many start-ups have no budget to spare so they make the decision not to do any marketing at all, which is a huge mistake. Marketing is a necessity for the long-term financial success of a company, especially in a highly competitive market like the hospitality industry.

Vintage journalist
Insights

What is the purpose of your website?

Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you.Ê

Website
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