She will be responsible for developing and implementing marketing and public relations strategies to drive the positioning of the brand, business and performance goals.
Top 5 secrets to building a successful hotel multichannel marketing campaign
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars.
eBook: Social Media Best Practices in Travel Marketing
Social Media Best Practices in Travel Marketing explains the pros and cons of each key social media, providing tangible examples of how restaurants, hotels, airlines and destinations use them to reach their goals and objectives.
Tips for using Instagram to market your hotel
Instagram is especially effective in the travel industry as images play a key role in influencing consumers’ choices regarding destinations, accommodations and activities.
Hotels and relationship marketing: survey
Please provide your feedback in a study to explore insights on the effect of relationship marketing orientation (RMO) implementation in the hotel industry.
Global tourism marketing platform launched
An interactive marketing platform has been launched that allows the travel industry to cohesively upload all forms of content to the end user, via a clickable world map.
16 Stats about Mobile Travel in 2016
Social networks are no longer just a trendy topic but rather de rigueur in a travel marketer’s online toolkit.
Scandic recruits Frippe Stenberg to Vice President Brand & Guest Journey
Stenberg assumes command for the continued development of Scandic’s brand platform, customer offering, and innovation of digital channels and experiences.
How to measure your website’s ROI
While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age.
Understanding OTA marketing strategies
To market your hotel online and promote direct bookings, you need to understand the savvy OTAs with deep pockets your up against.
