Gamification can support the transformation of guests into evangelists through sharing that is trackable, increasing leads, increasing redemption, and collecting insights about how people think.
Marketing: Be aware of the dangers of the “Shiny New Toy” syndrome
The focus, as always, should not be on the shiny new toy – in this case Pokémon Go – but rather on people that make up your target audience, and how to reach them best.
Hyatt strengthens global marketing team with addition of two senior leaders
Jen Acerra has joined Hyatt as Vice President, Global Brand Research and Insights and Heather Geisler as Vice President, Creative and Field Marketing.
Recapture direct bookings with specials
The key is to give customers a reason to not want to book anywhere else by providing a special that offers something more than what a guest can receive when booking with an OTA.
Simmi Sood appointed as the Marketing Communication Manager of Hyatt Regency Gurgaon
She will be responsible for developing and implementing marketing and public relations strategies to drive the positioning of the brand, business and performance goals.
Top 5 secrets to building a successful hotel multichannel marketing campaign
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars.
eBook: Social Media Best Practices in Travel Marketing
Social Media Best Practices in Travel Marketing explains the pros and cons of each key social media, providing tangible examples of how restaurants, hotels, airlines and destinations use them to reach their goals and objectives.
Tips for using Instagram to market your hotel
Instagram is especially effective in the travel industry as images play a key role in influencing consumers’ choices regarding destinations, accommodations and activities.
Hotels and relationship marketing: survey
Please provide your feedback in a study to explore insights on the effect of relationship marketing orientation (RMO) implementation in the hotel industry.
Global tourism marketing platform launched
An interactive marketing platform has been launched that allows the travel industry to cohesively upload all forms of content to the end user, via a clickable world map.
