By blending both immediate guest gratification with long-term incentive goals, and keeping guests engaged by meeting and exceeding their expectations during their on-property experiences, hotels and resort groups can help create a new era of traveler loyalty.Â
4 things hoteliers can do to build stronger connections with customers in 2022
As new customers come in, it’s imperative that you truly impress them — here’s how.
How to engage both high and low value hotel reward program members
Here are some powerful strategies using a mix of different rewards to engage different customer segments and build lasting loyalty.
80% of loyalty programs fail to drive further customer engagement
One of the most powerful aspects of a loyalty program is maximizing engagement at every stage of the customer lifecycle, instead of just recognizing and rewarding customers at the point of sale.
Stash Hotel Rewards now offering points for stays at hotels outside of its network
Members can now earn Stash points for stays at more than 400,000 hotels around the world, including at chain hotels.
Wyndham Rewards launches loyalty program enhancements
Wyndham Rewards builds an “elite” program for the masses, rewarding all members with new perks and free experience enhancements during award stays.
83% of consumers are forfeiting travel rewards: Study
According to NerdWallet’s 2016 Travel Credit Card Study, consumers are leaving an average of 15,338 rewards points on the table by not applying for travel credit cards at the best possible time.
Switchfly debuts new suite of white-label, industry-specific solutions
Solutions will allow client airlines, hotels and resorts, financial institutions and online travel agencies (OTAs) to provide tailored experiences to their customers.
Hilton launches campaign to promote discounts for direct bookings
Hilton claims 57 billion Hilton HHonors Points – or more than 1.6 million free nights – went unearned last year because guests booked their stay through a third party.
Marco Polo launches new ‘Elite’ digital membership programme
The digital membership programme allows members to redeem benefits by using e-certificates via their mobile phone or tablets, with platforms for both iOS and Android users.
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