‘Linguistic-Fying’ Your Bot To Chat Responsively With Multilingual Audiences
Chatbots – love them or hate them… they’re here to stay. With today’s techy-influence customers wanting fast and prompt answers,…
“Going Global” Confidently With Multilingual Content Marketing
If you see the world as your oyster and you are ready to go global, that’s the direction for most…
Why Transcreation Does More Than Translation Alone
ÒIn consumer marketing, being labelled Ôlost-in-translationÕ isnÕt funny, because the damaging effects could be much greater than what was thought.Ó Joanne Chan, Global Business Director, IPPWORLD. @ippworld
Chinese visitation to Africa on the rise
Why have travel destinations in Africa gained much popularity amongst Chinese tourists? @ippworld_sgp
How to grab a bigger share of the international food tourism pie
Hoteliers, hospitality and leisure establishments vying for the burgeoning appetites of the food tourists must first provide that vital linguistic connection Ð through reader-friendly website content in the preferred language of visitors.
Global Transcreation Set to Transform International Marketing
In todayÕs content marketing initiatives, translation alone isnÕt enough, so IPPWORLD is stepping up to deliver focused transcreation. @ippworld
Transcreation can say more than translation alone
Your travel, leisure or hospitality business needs more than translation services; you need best-in-class content localisation and transcreation services to ensure your message inspires international clientele. @ippworld_sgp _
