In an era of relationships and personalisation, a Customer Relationship Management system (CRM) has become the king. And especially for hospitality, this type of software is turning into a key element of every hotel’s tech stack.
7 features you can’t miss in a hotel CRM
If you are tired of dealing with disorganised and scattered guest data and manually managing all guest communication, you are probably looking to implement (or already have implemented) a CRM for your hotel.
Do’s and don’t when implementing a CRM in your hotel for the first time
A Customer Relationship Management (CRM) system designed specifically for hospitality is a great addition to your hotel tech stack. Why? Because it is designed specifically for the hospitality industry to manage and nurture relationships with guests.
Ways to create a successful CRM strategy
To improve your CRM strategy and retain your prime customers, you must ultimately be able to monitor every action taken by a customer, no matter how insignificant it may seem. Here are the 3 most useful tips to create a successful CRM strategy for your hotel business.
Cendyn is North America’s Leading Hotel CRM technology provider & Data Driven Marketing Agency for 2019
Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as North America’s Leading Hotel CRM Technology Provider and North America’s Data-Driven Marketing Agency for 2019. The prestigious World Travel Awards recognizes companies, organizations and brands that push the boundaries of hospitality industry excellence.
Single point of truth at Cendyn
LetÕs get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality vertical, despite the occasional misstatement by industry peers who were unaware that they already implemented these strategies more than a decade ago. Over the past 20 years,ÊCendyn haveÊsuccessfully implemented solutions across the entire industry in more than 30,000 hotels worldwide.
Innovating with AI: predictive analytics
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes.
RLHC selects hospitality software leader Cendyn for CRM and loyalty
Cendyn, a cloud-based hospitality software and services company was selected as the technology partner by RLHC (Red Lion Hotels Corporation) for the companyÕs CRM and ÒHello RewardsÓ loyalty program.Ê
