With pre-pandemic strategies now outdated and guests’ needs continuing to fluctuate with changing travel conditions, creating and maintaining strong connections has never been more crucial. By utilizing your PMS, you can tailor marketing material to complement individuals rather than marketing en masse, refine your offering to reflect shifts in travel purpose and generate tailored up-sell opportunities to boost your revenue.
The Chinese hospitality industry is experiencing promising growth, driven by key trends such as Millennial purchasing power, adaptation of digitalization and market repatriation.
As hotel brands worldwide begin exploring new lobby spaces, will we also begin to see a revolution in real estate consumption?
Hotels must go beyond the tried and tested and experiment with new features, take risks with new ideas, and anticipate what will be most attractive to guests. Hoteliers must make the right decisions about these new services and leverage technology and skilled staff to provide them at a high level.
Maximising Technology to Communicate was the latest topic for discussion in The Blue Mountains International Hotel Management School’s Leadership Series.
Never miss a trend.