Frederic Gonzalo Archives - Insights

Leveraging the ‘local experience’ trend

By Frederic Gonzalo: There’s been an underlying trend in travel over the past couple of years: the desire to experience destinations like a local. Start thinking about how your hotel can ride that wave.


Photos impact bookings more than reviews

By Frederic Gonzalo: Photos have a more powerful influence than reviews, not only in terms of generating traveler engagement, but more importantly in generating booking inquiries.


5 tips for your new Twitter profile

By Frederic Gonzalo: Here are five tips to keep in mind when updating your profile and managing it moving forward, both for personal and brand accounts alike.

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