To stand apart from the crowd, hoteliers must now seek out new distribution channels. Partnerships and affinity-based referencing are options worth consideration.
Rate parity or disparity? Part 2
Let’s take a closer look at the different distribution channels and examine recommendations to avoid rate disparity.
Rate parity or disparity?
With the rise of new-age channels, hotels are having problems maintaining a clean and clear vision over their pricing strategy.
What is a good channel mix for a hotel?
A hotel’s distribution channels reflect signs of the health and diversity of its revenue. Here’s a new look at what distribution channels should make up the channel mix, how to build it, how the pie should be divided and how to shift it.
Winning strategies to bring in new customers
How should hotels be reaching out to potential customers? When it comes to distribution channels, the discussion should never just be limited to the hotelÕs relationship with online travel agencies or OTAs.
Hotel brand building in 2016: three key focus areas
Depending on the work you’ve already put in, your property could just be a few steps away from establishing a commanding online presence.
