The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform and Cendyn’s website content management system.
10 direct channel KPIs every hotelier needs to know
Direct bookings are essential for hotel brands to be successful, yet performance management of this channel is sometimes insufficient. Data analytics can help you better understand your direct channel performance, but the true value comes from being able to compare your brand to the market to identify opportunities for growth.
The annual sale that hotels need to embrace
An untapped opportunity to boost hotel sales at the start of January.
Sojern and Roiback partner to help hoteliers increase profitability
The partnership empowers hoteliers to reach their customers across multichannel media solutions, increasing direct sales and profitability.
Conversational AI: technology to drive guest services and revenue
Robert LoCascio from Liveperson helps us understand how conversational AI can help the hotel industry reimagine what it means to deliver 5 star service.
A deep dive into the Black Friday 2020 effect in hospitality
A detailed hotel analysis on the impact of this year’s Black Friday.
‘Window of opportunity’ post pandemic to regain direct bookings
Disputed refund policies and lack of efficient customer service by OTA’s give hotels an opportunity to boost direct bookings in post-pandemic travel.
Creating a website that converts: The hotelier’s guide to direct booking
In a post-COVID landscape, travellers want greater flexibility than ever before, including the ability to adjust plans as situations change. By delivering that seamless, flexible experience, hotels can use this opportunity to capture customer loyalty and future bookings.
The Hotels Network partners with Sojern to supercharge direct bookings for hotels
The Hotels Network has entered into a strategic partnership with Sojern, coming together with their innovative hospitality solutions and data algorithms, THN and Sojern will empower hotels to maximize both traffic and conversions for their direct channel.
Is Coronavirus a boon for direct bookings?
Many travelers with standing reservations haved endured horrible customer experiences as they tried to cancel for a full refund or get some form of credit due to the Coronavirus pandemic. Those sentiments might outlast the virus itself and will influence which channels customers select once travel resumes in earnest.
