Given the competitive market hoteliers operate in today, hotels simply cannot afford to get it wrong with their websites. Too often, you will see a hotel build a new site that seems to be at odds with a potential guestsÕ needs. Hoteliers need to understand their guests and online visitors better as well as build a website that reflects the unique personality of their property.
Why the Killarney Park Hotel uses Avvio to boost direct bookings and improve guest experience
ItÕs a challenge in itself to reflect this one-of-a-kind experience to online visitors, so the Killarney Park Hotel has been working with Avvio for over a decade to continue showcasing their brand effectively through all online and digital channels.
Ways to generate revenue from your hotel’s free Wi-Fi
By using social Wi-Fi technology, not only are you making it easier for your guests to connect, you are gaining a data capture and marketing tool that will allow you to understand your clients better as well improve your TrevPar revenue and direct bookings.
HSMAI Digital Marketing Conference, Mallorca
Come and hear some of the industry’s top innovators, thought leaders and marketers share their expertise and listen to some of the most successful case studies and best practises in the hospitality industry. See you in Mallorca!
The smart hotelier’s guide to 2017 digital marketing budget planning
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning provides hoteliers with a concrete roadmap to jumpstart the property’s direct bookings and guide its digital marketing and distribution strategy throughout the year.
The holy grail of hotel content marketing: Secrets to keeping your content fresh
How do you find a novel angle and an innovative new content plan?
A checklist to turning the luxury hotel experience into online bookings
Affluent consumers often choose experience over items and are looking to have new experiences when traveling. Here are ten tips for converting the luxury traveler’s dream into a reality at the lowest cost of sale per booking for your property.
The convergence of revenue management and digital marketing in hospitality
Revenue management policies can successfully link intangible digital marketing disciplines to a hotel’s overall profitability.
5 ways hotels can improve direct online booking conversions in 2016
Even the smallest marketing improvements geared towards increasing conversions can have substantial impacts on a hotel’s bottom line.
Hotel del Coronado and Cendyn/ONE win Gold Adrian Award for Digital Marketing Excellence
Cendyn/ONE worked with the hotel to design dynamic, engaging, digital display ads which focused on experience rather than price, which resulted in a 32% uplift in bookings and revenue and a 7% increase in average daily rates.
