Learn which hotel marketing strategies will help you stay ahead of the competition and increase bookings.
The paradox of hotel marketing
Successful businesses and good profits are based on effective marketing – marketing that speaks to their visitors and triggers emotions, which leads to action.
How Google Hotel Ads is penetrating the hotel distribution vertical
Learn what opportunities this presents for hotels.
Quick wins to convert Black Friday bookings on your hotel’s website
Many travelers wait specifically for Black Friday to book their travel for the year, and most hotels cannot afford to miss out on this huge share of the business.
Cendyn and Pegasus to merge
The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end.
How to succeed through recovery, lessons from retail and the airlines
Learn from President, Sabre Hospitality Solutions, Scott Wilson how to succeed through recovery. Scott shares his insight including lessons to be learned from his experience in the retail and airline industries, to assist hoteliers to maximise opportunities through recovery and beyond.
7 travel marketing trends for 2022
So where should we focus our priorities for the upcoming years? Here are seven trends that will shape our marketing as we move forward.
Elevate the customer journey with excellent email and text
It is more important than ever in your customer journey to ensure your web presence is working hard for you. Learn why copy is important and how to ensure your digital voice communicates your service.
A quick guide on boosting your hotel’s email click-through rate (CTR)
The email, comparatively simple compared to its flashy, younger social sibling could be the thing to unlock your burgeoning potential, and in this article, we’ll show you how to maximize its appeal.
SiteMinder opens up full direct booking opportunity for hotels
SiteMinder partners with top travel industry digital marketers to bring digital marketing to the hands of hoteliers for the first time and allows them to build their own technology stack.
