Calculate your ratios, decide how much risk you want to take, build a good SOP for the team and with that you can make sure to not leave money on the table
Sojern’s perspective on the cookieless world for travel marketers.
Why do we we trust Sat-Nav recommendations implicitly? The answer is data, more importantly, real-time data.
Automation has become more imperative if businesses are to efficiently forecast, optimize, decide and monitor their revenues and strategies.
Instead of using OTB information, compset and historical data, you now need to cast a much wider net as far as data is concerned.
Expert insights on how to implement a data-driven approach at your hotel.
Taking an early and proactive stance toward compliance with new regulations can help hoteliers improve their marketing and data management systems, and help them achieve competitive advantage.