As we look to the future, the key for hotel marketing leaders and their teams lies in agility and the ability to anticipate and meet travelers’ changing desires.
Data, Sustainability and Collaboration the Focus as UN Tourism returns to ITB Berlin
UN Tourism returned to ITB Berlin, bringing its new name and look to the leading travel trade fair and uniting the sector around its focus on sustainability, investments and collaboration.
Your most profitable path: direct bookings and what you’re missing
What makes an Ineternet booking engine invaluable? Here are some insights into choosing the perfect booking engine for your property.
Hospitality data: How to use it to increase revenue for your property
Data is essential for hospitality success. It improves decision-making, designs personalized packages, refines marketing, and enhances customer service. Here’s how a hotel CRM can centralize data for optimal use.
Sojern announces platform enhancements to AI-powered audiences
Sojern has leveraged its long-standing AI capabilities to provide expanded support for more than 10,000 travel marketers annually. Customers include hotels and resorts of all sizes, destinations, attractions and airlines.
The evolution in leadership as the collection of data becomes stronger and more reliable
Leaders today will need a different mentality to those of the past as it will be more about understanding information, making sound judgements and freeing up talent.
Successfully overbooking your hotel and why it’s important
Calculate your ratios, decide how much risk you want to take, build a good SOP for the team and with that you can make sure to not leave money on the table
Navigating the future of data and travel marketing
Sojern’s perspective on the cookieless world for travel marketers.
Intelligent Pricing Automation: A lesson from Satellite Navigation
Why do we we trust Sat-Nav recommendations implicitly? The answer is data, more importantly, real-time data.
3 ways to build business resilience for hotels & resorts
Automation has become more imperative if businesses are to efficiently forecast, optimize, decide and monitor their revenues and strategies.
