Except for the hotel operations, life goes on more than ever at Echo Resorts.
Rate parity or disparity?
With the rise of new-age channels, hotels are having problems maintaining a clean and clear vision over their pricing strategy.
Hotel marketing crisis management: successes, do’s and don’ts
In the short term and mid-term your goal is to maintain customer relations, generate incremental cash flow where possible, cover fixed costs and keep as many people employed as possible. In the long term your goal is to recover and scale back up faster than the competitive set.
The Coronavirus pandemic: What should hoteliers do regarding marketing?
Focusing on the future and what we can do to prepare for recovery matters. Take a proactive approach and don’t allow your organization to turn a 2-month crisis into a 6- to 9-month business downturn because you laid low. Now is the time to invest in your company.
Hilton and American Express to donate 1 million rooms
Hilton and American Express announced that the companies, in partnership with Hilton’s ownership community, will donate up to 1 million hotel room nights across the United States to frontline medical professionals leading the fight against COVID-19.
How can hotels emerge stronger from the Coronavirus crisis using digital technologies?
To recover from a crisis like this and to make the most out of the catch-up effect afterwards, hoteliers should use this time to evaluate new tools that offer the most strategic benefit for their business.
OYO CEO Ritesh Agarwal to forego 100% of his annual salary
In this unprecedented and difficult period, Ritesh Agarwal, the Founder & Group CEO, OYO Hotels & Homes, has decided to forego 100% of his salary for the rest of the year. The company’s entire executive leadership team has taken a voluntary pay cut starting at 25%.
Insurance providers decision to withdraw cover creates another barrier for future travel
“At a time when consumer uncertainty is already rife due to global travel restrictions and social distancing, the prospect of not being covered or failing to find an appropriate travel provider will not aid the tourism industry.”
COVID-19: Insights on travel impact
Hotel marketers will need to keep an eye on this travel industry information and use it to both inform their marketing strategies now and to be prepared for the recovery once the situation stabilizes.
React Mobile stands behind hotels by waiving service fees for April and May
React Mobile is offering its staff safety platform, designed to help keep employees safe while on the job, to existing hotels customers for free in April and May 2020.
