Pent-up demand and consumer savings will drive recovery in 2022 but taper off in the coming years.
The 5th HOTREC Hotel distribution study provides new insights on the evolution of distribution channels used to reserve hotel rooms, with a specific focus on the role of OTAs.
While demand makes its way back to pre-pandemic levels, the way consumers spend has changed forever. It is critical for hoteliers to rethink their hotel distribution channels and products.
Study reveals the consumer preferences behind Airbnb growth and details the personas and different expectations of guests who stay at each type of property.