branding Archives - Insights
Global News

Brand reckoning as preferences shift due to COVID

As Americans continue to cope with the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified by flashpoint events highlighting systemic racism in the United States, nearly half say their brand preferences have changed.

Brand reckoning as preferences shift due to COVID
Global News

Hilton overtakes Marriott in portfolio value

Hilton has extended its lead as the world’s most valuable hotel brand while the total value of its brand portfolio within the Brand Finance Hotels 50 ranking has overtaken Marriott’s, according to the latest report by Brand Finance, an independent brand valuation consultancy.

Hilton overtakes Marriott on portfolio value
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