Creating a brand in the hotelier industry is a journey that requires time, energy, thought, and money invested. However, if done properly, it’s a process that gives back.
Small luxury hotels of the world (SLH) have announced a strategic brand partnership with la vie hotels and resorts (La Vie) to provide bespoke tailor-made hotel management services for independent luxury hotels across the Asia Pacific region.
Graphic design thrives on creativity, but also requires a vast knowledge of customer psychology and behaviour.
Catchphrases like “stay on brand” and “that’s very on brand” can be a bit insufferable and even cringe-worthy, but adopting the on-brand/not-on-brand thinking definitely has merit.
As Americans continue to cope with the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified by flashpoint events highlighting systemic racism in the United States, nearly half say their brand preferences have changed.
Hotels should build an emotional attachment with tourists when communicating during crises such as the COVID-19 pandemic if they are to encourage them to return, according to new research.
A standout story ensures that you’re attracting your ideal guests online, setting proper expectations for your on-site experience, and giving guests a great story to tell their friends and family about.