Small luxury hotels of the world (SLH) have announced a strategic brand partnership with la vie hotels and resorts (La Vie) to provide bespoke tailor-made hotel management services for independent luxury hotels across the Asia Pacific region.
Through this partnership, SLH will complement La Vie’s bespoke management solutions for independent upper-upscale and luxury boutique hotels with global distribution, sales, and marketing support, and the qualified hotels gain recognition and affiliation as members of SLH’s exclusive brand portfolio.
La Vie is an independent Australia-based hotel management company with operations across the Asia Pacific. Combining La Vie Hotel and Resorts’ operational services with SLH’s global sales, marketing, and distribution network creates an end-to-end solution that will allow independent hotels to become competitive in travel again, SLH said.
With the resumption of global travel, the growth of independent hotels is on the rise as travellers look for smaller hotels offering privacy and personalisation.
The first luxury hotel to join the SLH brand will be the Islington Hotel Hobart in Tasmania, which is celebrating its 175th year this year. La Vie acquired this historic 11-room hotel earlier this year and will be bringing it back to its former ‘stately’ charm.
Other collaboration projects within the Asia Pacific pipeline, including an exciting new build in the stylish Surry Hills district, Sydney due to open in December, will be announced imminently.
Mark Wong, senior vice president of APAC, SLH said: “As a hotel owner and operator, La Vie understands the needs and constraints of an independent hotel. Hence, our winning combination of ‘Act Local. Think Global.’ will offer entrepreneurial management and distribution solutions that are relevant and effective for independently spirited hotels.”
Jerry Xu, CEO, and Founder of La Vie Hotels and Resorts added: “We are delighted to be aligning with SLH and feel the value they will add to our boutique properties will be immeasurable.
“The Islington Hobart lends itself perfectly to SLH’s clientele and we look forward to adding a few more properties to SLH’s portfolio over the coming months.”