Let’s explore how modern hoteliers can use digital tools to sustain their competitiveness and provide exceptional experiences to their guests.
The importance of branding in the hotelier industry: 2023 guide
Creating a brand in the hotelier industry is a journey that requires time, energy, thought, and money invested. However, if done properly, it’s a process that gives back.
What to include in your hotel pre-arrival email
The pre-arrival stage is the perfect time to break the ice and build anticipation by sending an enticing hotel pre-arrival email, plus a hotel pre-arrival emails also offer a fantastic chance to drive incremental revenue.
SLH inks brand partnership with La Vie Hotels and resorts
Small luxury hotels of the world (SLH) have announced a strategic brand partnership with la vie hotels and resorts (La Vie) to provide bespoke tailor-made hotel management services for independent luxury hotels across the Asia Pacific region.
Color psychology in design and how it affects your brand perception – Part 1
Graphic design thrives on creativity, but also requires a vast knowledge of customer psychology and behaviour.
The importance of branding in the hospitality industry
Catchphrases like “stay on brand” and “that’s very on brand” can be a bit insufferable and even cringe-worthy, but adopting the on-brand/not-on-brand thinking definitely has merit.
Heritage matters to hotel brand value
Brands with a long-established heritage remained dominant in the minds of guests despite the disruption of the pandemic.
Brand reckoning as preferences shift due to COVID
As Americans continue to cope with the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified by flashpoint events highlighting systemic racism in the United States, nearly half say their brand preferences have changed.
Humanising hotel brands during COVID-19 could encourage tourists to return
Hotels should build an emotional attachment with tourists when communicating during crises such as the COVID-19 pandemic if they are to encourage them to return, according to new research.
The 5 P’s of storytelling for hotel & lodging properties
A standout story ensures that you’re attracting your ideal guests online, setting proper expectations for your on-site experience, and giving guests a great story to tell their friends and family about.
