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Adelaide hotel bookings jump for sport-heavy April

The recent announcement that Adelaide will host the Australian Football League’s (AFL) Gather Round and LIV Golf in April 2023 has resulted in a boost in the market’s hotel occupancy on the books, according to STR’s Forward STAR data. 

Adelaide hotel bookings

Will viral safety drive bookings for Q3 2021 and beyond?

The psychological schism the pandemic has had within our society will impact your messaging to different customer segments, so you must strive to know what guest you are dealing with as well as who is most amenable to your messaging and your locale. Here are some emerging trends that are actually motivating them to book.

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