Any hotel that doesn’t have established overbooking strategies in place is leaving money on the table due to missed occupancy at the property’s highest price point where profits can be maximised.
Booking personalisation is the key to a guest's heart and also to your hotel's revenue. If you are able to deliver a personalised guest experience and get that guest to book directly with you again and again, you’ve increased the lifetime value of that guest.
Real opaque promotion models allow hoteliers to skim off additional non-refundable volume at lower prices without cannibalizing their public rates.
Here's a look at some of the best tools small hotels can employ in the tussle for bookings, as well as general concepts that can help make them stand out in the process.
Here are some of the key ways technology is altering the way hotel guests think and what hoteliers can do not only meet these expectations, but outpace their competitors.