Can fitness be a primary booking driver?

The most successful hotel brands in the near future will be those that identify a growing demand and work to serve this desire with approachable and appropriate experiences. You should be developing a process for continual evolution of your fitness programming to capture a slice of this ever-growing pie.

fitness booking driver
Global News

Adelaide hotel bookings jump for sport-heavy April

The recent announcement that Adelaide will host the Australian Football League’s (AFL) Gather Round and LIV Golf in April 2023 has resulted in a boost in the market’s hotel occupancy on the books, according to STR’s Forward STAR data. 

Hotel Bookings
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