The psychological schism the pandemic has had within our society will impact your messaging to different customer segments, so you must strive to know what guest you are dealing with as well as who is most amenable to your messaging and your locale. Here are some emerging trends that are actually motivating them to book.
Hotels now need to look at alternative ways to boost their incomes. Remember there are many ways to make money, so don’t pigeonhole yourself into using just one.
Here is one weapon that small properties have to fight for precious search real estate and compete for direct bookings.
SiteMinder’s platform processed over 87 million online bookings in 2018 – a rate of 166 per minute
With Google Hotel Ads metasearch platform, you can display your hotel rates on Google
Look at yourself through your guest eyes and ask yourself: Would I date myself? Can I find myself? Is this the best I can possibly be?
Booking personalisation is the key to a guest’s heart and also to your hotel’s revenue. If you are able to deliver a personalised guest experience and get that guest to book directly with you again and again, you’ve increased the lifetime value of that guest.