The psychological schism the pandemic has had within our society will impact your messaging to different customer segments, so you must strive to know what guest you are dealing with as well as who is most amenable to your messaging and your locale. Here are some emerging trends that are actually motivating them to book.
A thing or two the hotel industry can learn from Amazon
Hotels now need to look at alternative ways to boost their incomes. Remember there are many ways to make money, so don’t pigeonhole yourself into using just one.Â
Autumn is the new summer for 2020
Here are some broad thoughts to mull over in order to help you prepare for the forecasted glut of reservations during our current downtime so that once autumn hits you can still deliver exceptional guest service.
50% of travelers book through 3rd parties
Travelers reveal why they book (and stay) with travel and hospitality brands
How Google Hotel Ads are changing the direct bookings game for independent hotels
Here is one weapon that small properties have to fight for precious search real estate and compete for direct bookings.
Overbooking strategies: basic, better, best
Any hotel that doesn’t have established overbooking strategies in place is leaving money on the table due to missed occupancy at the property’s highest price point where profits can be maximised.
SiteMinder reveals the top 12 hotel booking revenue makers of 2018 as consumer choice rises
SiteMinder’s platform processed over 87 million online bookings in 2018 – a rate of 166 per minute
Why increase your hotel’s visibility on Google Hotel Ads – independent hotel distribution
With Google Hotel Ads metasearch platform, you can display your hotel rates on Google
What Tinder and hospitality distribution have in common
Look at yourself through your guest eyes and ask yourself: Would I date myself? Can I find myself? Is this the best I can possibly be?
Why personalisation can deliver 6% more revenue for your hotel
Booking personalisation is the key to a guest’s heart and also to your hotel’s revenue. If you are able to deliver a personalised guest experience and get that guest to book directly with you again and again, you’ve increased the lifetime value of that guest.
