For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
In this episode, we discuss the factors reigniting American travellers with Dave Kelly, Founder and CEO from AnalyticsIQ.
With Aptilo SMP Venue Wi-Fi Manager, Aptilo Networks has added new analytics and captive portal features to Aptilo Service Management Platform).
Big Data Analytics solutions offered by UK-based Fusionex International aims to bring customer preferences to the forefront and improve the marketing strategies of an Asian integrated holiday resort.
The six month growth rate of HIL, a long-term growth predictive analytic which confirms the underlying cyclical behavior in the growth of US hotel business, has consistently slowed down in the last thirteen months, hitting an annual growth rate of 0.1% in April from a high of 5.9% in February of 2015.
The new capability will allow Verdafero’s commercial and hospitality property customers to forecast future usage and costs of their utilities for individual buildings or their entire property portfolio.
Survey indicates that 94 percent of hotels feel that it is important to be able to integrate guest survey data with online review analytics, but only 29 percent of hotels are actually doing so.
Without data mining, valuable insights about customers’ characteristics and purchase patterns may remain largely untapped. Success or failure often depends not only on how well you are able to collect data but also on how well you are able to convert it into knowledge that will help you better manage your business.