Organising and structuring your guest data properly is essential not only for improving outcomes within the marketing department but also for saving time, which is one of the key concerns of hotel marketers.
Preparing your hotel for the sunset of Google’s Universal Analytics
For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
Reigniting US travellers: understanding what will attract them to book
In this episode, we discuss the factors reigniting American travellers with Dave Kelly, Founder and CEO from AnalyticsIQ.
Aptilo adds analytics and captive portals to Wi-Fi Service Manager
With Aptilo SMP Venue Wi-Fi Manager, Aptilo Networks has added new analytics and captive portal features to Aptilo Service Management Platform).
Fusionex GIANT partners with Asian integrated holiday resort
Big Data Analytics solutions offered by UK-based Fusionex International aims to bring customer preferences to the forefront and improve the marketing strategies of an Asian integrated holiday resort.
Recession risk for US hoteliers rising says predictive analytics firm
The six month growth rate of HIL, a long-term growth predictive analytic which confirms the underlying cyclical behavior in the growth of US hotel business, has consistently slowed down in the last thirteen months, hitting an annual growth rate of 0.1% in April from a high of 5.9% in February of 2015.
Verdafero Inc. announces new predictive analytics service module
The new capability will allow Verdafero’s commercial and hospitality property customers to forecast future usage and costs of their utilities for individual buildings or their entire property portfolio.
How to measure your website’s ROI
While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age.
Few hotels integrate guest survey data with online review analystics
Survey indicates that 94 percent of hotels feel that it is important to be able to integrate guest survey data with online review analytics, but only 29 percent of hotels are actually doing so.
Measuring your social media success
Here’s how to better reach your potential guests by understanding the analytic tools provided by Twitter and Facebook.
