There was no shortage of content about AI at the AHLA Hospitality Show in October 2025, but the Snowflake presentation by Whitnee Hawthorne shared some good information.
Efficiency over Effort: The digital imperative for hotels
The Hidden Weakness in Modern Hotels
Hotels may look advanced with cloud PMS, revenue systems, and guest apps, but daily operations often remain manual — paper logbooks, Excel trackers
Forget the Hype: How hotels can actually win with AI
The team at Cogwheel (Stephanie Smith, Mike Wylie and Mohammed Razib) attended the Destination AI Conference for Hoteliers in Washington DC on September 30, 2025.
Navigating the new normal: AI, data, and the evolving commercial strategy
Three members of our leadership team from Cogwheel attended The HSMAI Commercial Strategy Conference in Indianapolis in June 2025. The conference
Hospitality teams are leveraging AI in their day-to-day
Mews, the industry-leading hospitality cloud, has announced a major milestone in broadening hospitality teams leveraging AI in their day-to-day.
From DATA Collection to AI-Driven Excellence: The new operations playbook for hotel leaders
In the heart of every hotel, there’s a familiar rhythm: the rush of check-ins, the hum of housekeeping, the clink of dishes from the kitchen, and the quiet urgency
The future of hotel operations isn’t coming – it’s already here!
Walk into the back-of-house of almost any hotel today, and you’ll see a story that hasn’t changed in decades: a maze of manual processes, fragmented communication
Is your Hotel’s Back-of-House ready for AI?
While AI dominates headlines in guest-facing experiences — from voice assistants to chatbots, marketing, and revenue management — the real revolution in
What 73% of consumers say about AI and the customer experience
In our recent article, “Cost-Effective AI Solutions for a Complex Market,” we explored how AI is helping hospitality professionals navigate challenges
How AI is rewriting the rules of hotel marketing
Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.









