Access Hospitality’s Guestline unveils its latest development at ITB Berlin 2025 with the integration of an AI-powered Revenue Management System (RMS) within its Property Management System (PMS).
Independent hotels and groups can now command greater revenue and pricing control with unparalleled market insights and automation capabilities. Powered by SHR and seamlessly integrated in Guestline’s PMS, the RMS uses artificial intelligence to provide live forecasting and automated pricing calculations to successfully compete in a dynamic accommodation market.
Drawing live data from the Guestline PMS, the RMS leverages advanced AI to optimise revenue strategies, enhance accuracy, and streamline operations. Working with AI-powered demand forecasting, the system transforms complex data into actionable recommendations. This provides insight to hoteliers to anticipate market fluctuations and adjust strategies proactively for advancing revenue opportunities.
The system continually maximises performance using automated dynamic pricing based on real-time availability, demand patterns, and market trends, in turn reducing manual effort.
Early adopters in the Guestline customer base are exploring the wider capabilities the RMS presents for hotels to optimise pricing and position in the market. This development demonstrates the ongoing investment in Guestline solutions to support its hotel customers.
Access Hospitality is on a mission to simplify technology by providing an end-to-end, highly configurable platform for hotel and accommodation businesses. Automated through data and AI, underpinned by local support, Access Hospitality is committed to supporting hotels to meet the demands of today’s fast-moving, and ever changing hotel operating framework.
“Integrating a comprehensive AI-powered revenue management system into our Guestline Platform will help hoteliers automate time-consuming rate management and revenue processes,” said Andrew Metcalfe, Product and Engineering Director, Access Hospitality. “As costs become more pertinent to profitability, hoteliers need increased revenue efficiency to stay ahead in changing and challenging markets.”
“Hoteliers will benefit from enhanced operational and commercial efficiencies, as we further integrate Access Group’s hospitality solutions, due to having access to comprehensive data capabilities. Therefore, with increased automation – as we implement more AI and machine learning – hotels will be able to focus progressively on the guest experience rather than burdensome administration.”
Guestline RMS now sits alongside other third-party RMS available in the market to give hoteliers the opportunity to select the software that aligns to their business priorities.
Exhibiting at ITB, Hall 8.1, Stand 120 Guestline is presenting the full portfolio of software solutions for independent hotels. For more information visit guestline.com
