IDeaS Revenue Solutions, the leading provider of revenue management software and advisory services, has expanded its partnership with Guestline to include IDeaS G3 Revenue Management System (IDeaS G3 RMS), allowing hotels the ability to analytically optimise room pricing by utilising transaction-level data.
Building on a relationship lasting over a decade, this enhanced integration gives hotels access to the most granular level of data to support automated forecasting, pricing and inventory control only achieved with IDeaS G3 RMS, the most widely adopted revenue management technology in the hospitality industry.
“In today’s increasingly competitive marketplace, it’s essential hoteliers adopt a more analytical and robust approach to revenue management,” said Fabian Specht, EMEA managing director for IDeaS. “This expansion with Guestline will allow users to transition to a more dynamic pricing model, where prices and availability for individual room types are set based on scientific analysis of data—not guess work”
The integration with Guestline will allow revenue managers to influence, forecast and price both group and transient business at a more optimal level.
“The integration will empower clients to automate many manual, time-consuming tasks, be more strategic and concentrate on maximising revenue by forecasting and selling specific rooms for the best possible price,” said Andrew McGregor, CEO of Guestline.
‘We are delighted to have completed a full roll out of IDeaS G3 RMS across our portfolio of seven Point A Hotels, and the new integration with the Rezlynx PMS will take the Group’s pricing and forecasting to a totally new level”.